Responsive Web Design (RWD)
In 2008, after smart phones had been on the market for about a year, it was evident that websites were nearly impossible to view on their tiny screens. Then in 2010, after the first iPad was released, followed by the Samsung Galaxy Tab, Amazon Kindle Fire, and a slew of other new Tablets, websites were finally accessible via mobile devices – except the pages loaded too slow and required manual resizing and/or scrolling to view. This is when advanced Responsive web design [wikipedia] was born – out of global necessity.
Websites built with Responsive web design (RWD) auto-adjust to fit every visitor’s device (i.e. desktop, laptop, tablet, smart phone, etc.), load smaller image files to speed-up mobile browsing, and provide an intuitive and gratifying viewing experience for everyone. The first sites we built with advanced RWD required our full development team (Web Designer, Graphic Artist, PHP/MySQL Coder) working around the clock, and closely with clients, to custom design the layouts (aka ‘themes’) from scratch, integrate them with dynamic database-driven content, and thoroughly troubleshoot the websites on all popular device platforms prior to launch. The modern development platforms we’ve mastered and build websites in today offer extensive libraries of professional pre-built RWD themes for every business model imaginable, at a fraction of the cost and time it takes to develop a theme from scratch. And commercial themes are entirely customizable via configuration screens and our expert coding knowledge when necessary.
*We’ve been building Responsive websites since 1997, more than decade before the term “Responsive Web Design” was coined (in 2010)
*NOTE: In 1995, 15″ CRT monitors were the standard display for PC’s, and graphics cards output VGA (640×480 pixels) resolution – the size websites were designed for. In 1996, 17″ CRT monitors and SVGA (800×600 pixels) graphics cards became the standard – and the first time website layouts were expanded. In the years to follow, PC graphics card resolutions increased from XGA (1024×768 pixels) all the way to WUXGA/HD (1920×1200 pixels) when the first 22″ wide-screen HD ready monitor released in 2007 – the equivalent of six (6) VGA monitors in one. During this decade (1997-2007), I invented and perfected early Responsive web design (RWD) coding techniques that auto-adjusted the websites we built to fit every visitor’s PC screen.
Mobile-Friendly Website Design
As of April ’15 2015, Google Search expanded its use of mobile-friendliness as a ranking signal by announcing, “Make sure your site’s ready for mobile-friendly Google search results” [Google: Multi-screen guidelines]. Mobile traffic accounts for more than half the Internet’s total traffic, so having a mobile-friendly website is a critical part of your online presence.
Websites originally designed for desktop PC’s can be difficult to view and use on a mobile device:
The version on the left is not mobile-friendly: it requires the user to pinch or zoom to read the content. Mobile users find this frustrating and are likely to abandon the site.
Alternatively, the version on the right is mobile-friendly: it is readable and usable on all mobile devices.
We build professional websites that are 100% Responsive and Mobile-friendly on all Internet devices
Mobile-First Index Ready Design
In April 2018, Google began to roll-out its mobile-first index, a move that will see the search giant access the mobile version of a website to index and rank content. Even if a consumer searches on a desktop device, Google will query its index of mobile content to find the most authoritative, relevant response. The mobile version of your site will become the primary version once the index switches over. Websites that aren’t ‘Mobile-First Index Ready’ compliant will automatically rank below all compliant sites in Google’s Search Engine Result Pages (SERP), losing every position they formerly held for organic keywords/key-phrases.
We build professional Responsive, Mobile-friendly, and Mobile-First Index Ready websites that are cost-effective
Contact us now for a free estimate
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